What's going on here?
Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women
Neuromarketing! Seriously. Women, it seems, have a big hippocampus (sorry, babe, I'm just telling you what it says here). Which means women want to read froo-froo snackfood ads about healthy good-for-you while men are perfectly satisfied with Yum! Good! Eat! Or something.
[Frito-Lay] has researched women’s feelings about snacking and guilt to produce new packaging, new flavors and a new ad campaign, all in an effort to get women to eat Frito-Lay snacks.
[From Advertising - Frito-Lay Makes a New Pitch to Women - NYTimes.com]
Hey, sounds right to me. Pass the chips.
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