The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.
[From Advertising - Tropicana Discovers Some Buyers Are Passionate About Packaging - NYTimes.com]
2.24.2009
"Deep emotional bond" with orange juice carton?
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