West country farmers set up the Cheddarvision website featuring a 25 kg block of cheddar, reports ITN.
Farmer Tom Calver said: "How many other cheeses do you know of on the internet that have their own webcam and a live feed to the internet? I don't think many."
Dude, I can't think of any.
The highlight of the day on www.cheddarvision.tv is at around 10am when the cheese at the Somerset dairy is turned.
I'm putting cheddarvision on the sidebar right now. I can't wait to see it again tomorrow!