12.22.2006

In China, government goes with the packaging.

BEIJING, Dec 21 (Reuters Life!) - Police in central China have scotched a wine maker's plans for a mass Christmas Eve "nude run" which the company said was a public interest event to discourage the use of "excessive packaging" in the industry....

"The goal of this streaking event is to raise consumer awareness and declare war on the excessive packaging of 'baijiu' through the language of the body," the report quoted a manager surnamed Ma as saying.

"Baijiu" is a type of grain-based spirit popular in China, and often given as an elaborately packaged gift in the lead-up to Chinese New Year....

"Public commercial events ... must meet moral standards," CCTV quoted a police official as saying. "Such mass streakings do not."

So much for that idea.

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