MediaGuardian.co.uk | Media | Nelson's Column to carry ads: "Nelson's Column is to carry advertising for the first time in its 163-year history, with a campaign featuring images of environmental disaster to promote financial services company Zurich."
Or, as the case may be, sails away. Turns out said company, Zurich, is sponsoring the restoration of Nelson's monument in Trafalgar Square. How the prestige of a financial services company is enhanced by images of enviromental disaster remains a mystery.
"The campaign, created by Publicis Dialog, forms part of Zurich's new multimillion pound global repositioning using the strapline, 'Because Change Happenz'."
Or maybe not. Repositioning happenz. Or, for that matter, straplinez.
Alas.
1 comment:
so i was gonna say hee hee, this nelson guy's column reminded me of trafalgar square and (something clever) but it IS the trafalgar square column, isn't it. not a square inch column, or a newpaper column, or even a column inch. oh. never mind. i don' teven think i'm gonna click on through. too stupid here. zzzzzzz
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