1.07.2006

"Your call is very important to us. Please hold."

Yup.
A recent Customer Rage Study - yes, that is its actual title - conducted by the Customer Care Alliance in collaboration with Arizona State University's business school, found that "70 percent of us experienced rage" while dealing with a service representative recently and 33 percent yelled at the person who was supposed to be helping.
So reports Paul Brown in the New York Times today. No mention of how many people experience rage while reading the New York Times.

Brown also reports a trend (according to Jane magazine, which I'm sure you've heard of because somebody must have and it sure isn't me) among young women known as "life coaching." The trend, not the women. Life coaching sessions, apparently, can run $200 to $500 a month and are usually conducted via weekly telephone calls. Which sounds a little suspicious to me, if you want to know. Nonetheless...
"Over the past decade, the International Coach Federation has seen a 30 percent increase in membership" and MTV included a $1,000 voucher for a life coaching session in the gift bags at last year's Video Music Awards.
Who gets these gift bags? The people who win the awards? And they need "life coaches"? (No I won't say anything snarky about voice coaches here.)

What I think is, the International Coach Federation is onto something big.

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