Yippee!

Americans spend hundreds of millions of dollars on brain-building digital toys like Baby Einstein for preschoolers, so it was only a matter of time before a parade of “Grandpa Einsteins” followed suit. In the past year, some half-dozen programs, with names like Brain Fitness Program 2.0, MindFit and Brain Age2, have aimed at aging consumers eager to keep their mental edge.

(Calisthenics for the Older Mind, on the Home Computer - NYTimes)

Of course nobody can prove these things really work but hey, no worries, those old guys won't figure that out. And if they do, they'll forget.

(Note the story is filed in the category, "Spending.")