Ramping up the din...attention spans reduced to nanoseconds

More than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey's chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald's.” Adlets, about five seconds, offer a bit more: “This Saturday at Rain, it's a glamorous VIP afterparty hosted by Fergie. Visit rainnightlife.com.”

Link: Two seconds are all an advertiser needs - The Boston Globe