Bringing the history back to Boston...

...“with television commercials on the Food Channel, a major makeover of Salem Street, and a new line of slogan-bearing trinkets.”

Long an attraction for tourists who came for an Italian meal and to see historical sites like the church where lanterns set Paul Revere on his midnight ride, the North End is being touted by promoters who want to forge a new image of a retail paradise where high-end shopping goes hand-in-hand with old world charm....

“We want to make it tourist-happy,” said Frank DePasquale , president of the North End Chamber of Commerce, which is leading the push. “To us it's well known, but to people in Utah and Florida, it might not be.”

Come on, you people from Utah and Florida, let's get with the program here. See over there by the coffee bar? That's Paul Revere's old silver botique.

Link: Big Dig gone, North End tells tourists charm is back - The Boston Globe