Chipotle is lowering its beef standards - Salon.com
Chipotle has found itself in a bit of a bind. It gets a lot of mileage out of its fast food “with integrity” model — so much so that it can be difficult to find enough suppliers that meet its high standards. Now, the $10 billion company says, its all-natural beef is so in demand that customers are going to have settle for mostly natural, instead.
Translation: We said we'd sell you good stuff but it turns out we can make more money if we don't. So screw you.
And this from a company worth (if Salon is correct) 10 freakin' billion bucks. My heart bleeds. Possibly my stomach too.
Update 8/14: Chipotle has released a statement clarifying that it has not changed its standards for responsibly raised beef: “While the company has considered new protocols, including one that would allow animals to be treated with antibiotics only when necessary for their continued health, that protocol has not been implemented.” [No kidding.]
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