8.16.2013

See how easy?

Why drone makers have declared war on the word ‘drone’

The drone industry — sorry, the unmanned aerial systems industry — is in the midst of a massive rebranding campaign. For most Americans today, the word “drone” conjures images of lethal spy planes raining missiles down on targets in foreign theaters of war. But that perception doesn’t bode well for a burgeoning set of drone companies looking to shake up the civil aviation sector.

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