3.02.2009

That's all it takes? Who knew?


In the new commercial, we first see the female accountant leaving her work space for a mental health day that begins with crackers smeared with Philly cream cheese and various other toppings. This cream cheese snack, we're led to believe, gives her just the boost needed to redo her budget, discover some extra cash and take her girlfriends out for a meal at which the accountant gets invited to the chef's Tuscan villa. We did say the tale is a bit farfetched, but still passable as a female fantasy.

[From Kraft pitches cheese in hard times :: CHICAGO SUN-TIMES :: Lewis Lazare]


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