Come to think of it, menthol sounds like a good idea

Today’s Super Bowl ad is not for the detergent itself but for a spinoff stain-removing product called Tide to Go. And while once there was a thing called Tide, a visit to Tide.com finds 39 different kinds of Tide: Coldwater Tide, Tide With a Touch of Downy, Tide With Bleach, Tide With Bleach Alternative, Tide With Febreze, floral scents, “mountain” scents and original scent. Recent eco-conscious variations include concentrated Tide and Tide for use with “high efficiency” appliances. All that’s missing are sugar free-and menthol.

(NYTimes)