Armed with a hoard of cash - $15.4 billion at last count - and a trove of cultural currency, Apple can afford to take chances more than ever. And so crazy ideas can't be easily dismissed.
...and ends observing:
In 2002, when Apple first announced it was launching a retail arm, the idea was widely dismissed as too costly and unlikely to appeal to enough people to be profitable. Last year, Apple's retail operation generated more than $4 billion in sales.
At $4,500 per square foot of retail space, Apple's sales are more robust than those of any other electronics store and even luxury retailers such as Tiffany & Co. (TIF) and Neiman Marcus, says Toni Sacconaghi of Bernstein Research. Some crazy idea.
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