Maybe we need a few more guys like Steve Jobs

Yeah go ahead and think it. I know. (And yeah, I know that too.)

But Jobs doesn't care just about winning. He's willing to lose. He has done it often enough. He's just not willing to be lame, and that may, increasingly, be the winning approach.

Which is how Lev Grossman puts it in Time (Oct.l 16) in a piece called "How Apple Does It" - and while you're at it, think Pixar too. And before that, Next. Sure, other people do good stuff, even fine stuff, but Jobs and the people he gathers around him have a knack for the insanely great. Think Apple II. Think Mac. Think iPod. And now the iPhone, named in another recent Time story "Invention of the Year." For all the reasons you know, and maybe a couple more.

Not lame.