1.15.2015

You are what you like

How Facebook Knows You Better Than Your Friends Do | WIRED

"In the end, the researchers found that with information on just ten Facebook ‘Likes,’ the algorithm was more accurate than the average person’s colleague. With 150 ‘Likes,’ it could outsmart people’s families, and with 300 ‘Likes,’ it could best a person’s spouse."

Don’t look now, but the Internet knows everything.

No comments: