We've been seeing all too much of this kind of click-bait recently

Here’s a story entitled The Republican War on Kale…

The Republican War on Kale - The Daily Beast

…which does not mention kale. Anywhere. Not even once. 

(In fact it’s about Republican displeasure with school lunch regulations attributed to Democrats in general and Michele Obama in particular—sort of a Republican war on the Democrats’s war on French Fries. So plenty of war, no kale.)