"Earlier this year, senior members of President Barack Obama’s campaign team took a trip to Las Vegas....They were there to make money — specifically to land what they hoped would be the first corporate client for their new advertising business, Analytics Media Group (A.M.G.). Its bland name obscures its relatively grand promise: to deliver to commercial advertisers some of the Obama campaign’s secret, technologically advanced formulas for reaching voters."
6.22.2013
Data at the gates
The Obama Campaign’s Digital Masterminds Cash In - NYTimes.com
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