Kellogg Settles "Toucan Sam" Dispute With Archaeologists - Lowering the Bar
As I reported previously, Kellogg North America sent a cease-and-desist letter to the Maya Archaeology Initiative in July, complaining that the non-profit group was using a toucan on its logo that some might confuse with Kellogg's "Toucan Sam." MAI's lawyer responded that her client shouldn't have to either cease or desist, because of significant differences between the logos and also because it seemed doubtful that consumers would confuse a Central-American-archaeology group with the maker of Froot Loops...
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