[Starbucks] rolled out a new pricing plan last week, boosting the cost of some menu items by as much as 33 percent in several large U.S. and Canadian markets, according to published reports....
For an example of how this can affect a drink's price: ordering the triple grande soy vanilla latte, which was already $5.55, is now $6.25, the paper reported.
link: Starbucks raises prices of complex orders - Food Inc.- msnbc.com
Meanwhile, this story from MSNBC contains one of the most masterful bits of PR doubletalk ever recorded:
“This is as a part of our comprehensive approach to providing the value while balancing our business responsibilities,” spokeswoman Valerie O’Neil said at the time.
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