In a cash-strapped Idaho high school, where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and work sheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of each page....
School officials were not wild about the idea, but Pocatello High School Principal Don Cotant relented after [teacher] Harrison explained the advertisements could help illuminate such topics as the Great Depression.
"I had concerns. I didn't know what this would open up for us," Cotant said. "But we've let this happen because it makes a point about what economic hard times can force people to do."
[From Idaho Teacher Sells Advertising Space On Tests : NPR]
When the going gets tough, the tough eat more pizza. Or sell more advertising. Whatever.
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