Surge pricing is spreading to bowling alleys, restaurants, gyms, and more
Restaurants could eventually use it against those dining in, not just for their delivery/takeaway services, and electronic shelf labels could enable dynamic pricing to be applied to brick-and-mortar grocery stores.
On aircraft and in movie theaters, better seats cost more than not-so-good ones. In restaurants, money gets you a better table at a better time.
Phone calls used to be priced the same way, in the time of the Ancients; rates were higher during daytime hours and went down at night. So it's not new. It's just more.
And coming for thee and me,
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