Disney’s New Pricing Magic: More Profit From Fewer Park Visitors
Attendance remains below prepandemic levels, but Disneyland and Disney World are making more money than ever. The company has raised some prices and eliminated or started charging for other services and features that used to be free.
The outcome is a bonanza for Disney: Even as the company limits the number of visitors and keeps attendance at its U.S. theme parks below prepandemic levels, they are generating record sales and profits.
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