9.07.2015

The fate of a phrase

Going All In on “All In” - The New Yorker

"Whereas 'all in' once referred to a scenario in which someone either wins a hand or loses everything in a flash, now it means that a person is simply generally enthusiastic or fully committed. It’s everywhere these days—business jargon, marketing catch phrases, sports mantras, and the idioms of religion and self-help."

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