Seemed like a good idea at the time

Man turns face into tattoo billboard for Internet porn sites, regrets it - Salon.com

Before legally changing his name to “Hostgator Dotcom,” Billy Gibby called himself “Billy the Billboard”  because of his willingness to tattoo brand logos on his face and body. After receiving sums in the range of $75 – $1,000, Gibby (Dotcom?) tattooed the logos for several Internet porn sites on his face.

But still, principles — won't do political ads.