4.11.2013

The best laid plans, etc.

Re: The ban on super-sized soft drinks in New York City (chuckles the Los Angeles times)…


New research shows that prompting beverage makers to sell sodas in smaller packages and bundle them as a single unit actually encourages consumers to buy more soda — and gulp down more calories — than they would have consumed without the ban.
Not only would thirsty people drink more, but circumventing the big-drink ban by offering consumers bundles of smaller drinks also would mean more revenue for the beverage purveyors…

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