Comic Sans walks into a bar*

When I first went to New York, in 1960, to work in advertising (this would be year one of Mad Men, if you're keeping track), an uncle who worked for a printing industry magazine convinced me to take an evening class from the Advertising Typographers of America (a preemptive act of self-defense, no doubt), and I've been a junior type geek ever since. I still have the textbook around here somewhere.

Now here's another book, Just My Type, that does an excellent job conveying the magic and mystery of typography. It's added to the reading list. (Note this book is available electronically, but only for certain models of reader.)

*Bartender says "We don't serve your type".

(Font joke!)