In the weeks before Election Day, millions of voters will hear from callers with surprisingly detailed knowledge of their lives. These callers — friends of friends or long-lost work colleagues — will identify themselves as volunteers for the campaigns or independent political groups.
The callers will be guided by scripts and call lists compiled by people — or computers — with access to details like whether voters may have visited pornography Web sites, have homes in foreclosure, are more prone to drink Michelob Ultra than Corona or have gay friends or enjoy expensive vacations.
New York Times
(My favorite quote from this piece: “You don’t want your analytical efforts to be obvious because voters get creeped out,” said a Romney campaign official who was not authorized to speak to a reporter." And oh yeah, the Obama people do it too, at least as much.)
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