Researchers at New Mexico University did a study a while back that found that models mugging it for the most elite lines of fashions are the ones least likely to smile. (If Dave's Deep Discount store used models, they'd be grinning away.)
The upshot was, as Timothy Ketelaar, one of the professors involved, explained: "While we typically think of a smile as displaying our emotional state [happiness], it also appears that smiles convey information about the signaler's status. Specifically, lower status individuals appear to smile more than higher status individuals."
[From Why do fashion models never smile? :: CHICAGO SUN-TIMES :: Fashion/Beauty]
Who knew?
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