4.10.2009

A chicken in every pothole


Drive through the streets of just about any American city, and you’ll find schools, museums, parks, stadiums, and all sorts of other public facilities plastered with corporate names, ads, and logos. That’s bad enough, but now KFC is putting its ads on the streets themselves.



In a gimmick cooked up with city officials in Louisville, Kentucky, the chicken chain is paying to fill in some of the potholes in the city’s streets. In return, the corporation gets to stencil a gaudy ad on each pothole, declaring “Re-freshed by KFC.”

[From Jim Hightower | POTHOLE ADVERTISING]


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