In early August, for instance, the Aurea campaign got under way with a seven-page insert in Vogue in Britain. The print ads, shot by a fashion photographer, Vincent Peters, show a model cozying up to a brightly lighted Aurea screen that mirrors her image.
They're using sexy girls to sell TV sets now?
“There is a lot of female coding in this advertising,” said Laura Jones, global client managing director at the advertising agency DDB, a unit of Omnicom Group, which worked on the Aurea campaign along with the media planning agency Carat. “Before, televisions have always been sold based on pixels or that sort of thing.”
(Selling Television Sets by Turning Up the Glamour - NYTimes)
Yeah. Pixels and that sort of thing. What's wrong with pixels and that sort of thing? What are we going to do without our pixels and that sort of thing?
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