Yeah, I'm pretty sure I saw that in one of their TV commercials

When shown statistics from a new report indicating mental health problems among 30% of soldiers who were in combat 56 hours a week, McCaffrey shot back, “Oh, come on now” and invoked the Battle of the Bulge during World War II. “It's a tough life,” he insisted. “If you can't embrace the brutality of combat, you shouldn't be in the infantry.”. . .

“Be all you can be, embrace the brutality of combat.” Isn't that how it went?

Link: UNDERNEWS: GENERAL MCCAFFREY: “IF YOU CAN'T EMBRACE THE BRUTALITY OF COMBAT, YOU SHOULDN'T BE IN THE INFANTRY.”