See, here's the real problem, Bunky.

With "fashion" (and I should know, being a fashion trend setter myself). With "the press." With the wide world of "business," even.

The story in the NYTimes this morning, "Levi's Turns to Suing Its Rivals," about how various other makers of pants are copying Levi's patented back pocket design, blathers...

So Levi’s is becoming a leader in a new arena: lawsuits. The company, once the undisputed king of denim and now a case study in missed opportunities, has emerged as the most litigious in the apparel industry...

And doesn't stop there - oh no - goes on to sniff

...the privately held Levi’s, whose founder sewed together the first pair of jeans in 1873, has been unable to exploit the latest $200-a-pair denim craze — and now claims scores of smaller competitors are riding high because of what it created. When consumers’ tastes shifted toward designer jeans that were bejeweled, torn and frayed, Levi’s was still selling basic $30 pairs at K-Mart.

See? Listen up here, Bunky. Those $30 K-Mart Levi's are the best freakin jeans in the whole freakin world - in fact, one of the best freakin products of any kind in the whole freakin world, and all those other things ("bejeweled"? gimme a break) are just freakin pants. That's all they are. Pants. I'm saying here.

And you don't get torn and frayed jeans off a rack. You get torn and frayed jeans from a lot of good, serious wearing. Torn and frayed jeans are cool because torn and frayed jeans have earned it. If you buy stuff that's torn and frayed to begin with, all you are buying is brand new torn, frayed pants.

Yeah, and you're gonna go buy 'em anyway, aren't ya. Well, OK then.

See if I care.