Sizzle yourself to sleep

KFC and Hatch unveil frying chicken audio to help people sleep

"When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio" said Eric Pallotta, CMO at Hatch.

And so the idea was hatched (get it?)

Hatch is the company that makes the fairly pricey gadget that plays the sound, and if you play it all night you will wake up starving in the morning. At least I would.

[H/T Lynn C Dot]