PayPal Knows Your Pants Size—and Will Share It With Marketers
Financial-technology firms…tend to have in-depth data on your transactions and shopping habits. Banks typically don’t, though they can piece together your financial life across products like credit cards, checking accounts and mortgages. Federal law allows all of them to share vast amounts of customer data with outside parties for marketing, as long as they disclose the practice and give customers the ability to opt out.*
If, of course, you use PayPal for buying your pants. You may not. But you almost certainly do use some financial service (cash? what's cash?) when you buy things so hey, everybody already knows. Everything.
*Opting out at PayPal is fairly easy. Just go to your account settings and look for the privacy stuff.
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