Want to feel special? Stores and restaurants with paid memberships are betting on it
Paid loyalty programs are all the rage in the restaurant and retail worlds. Looking for reliable sales in an unpredictable spending environment, more companies have extended their points-based loyalty tiers to making their most dependable customers feel valued for an up-front fee.
Turns out you're more likely to spend money with a company that charges you a fee to do it.
(Yeah, I know. Me too. But I have an excuse, of course.)
No comments:
Post a Comment