6.25.2022

Marketing Is everything

From ‘carp’ to ‘copi’: unpopular fish getting a makeover

Span, a Chicago communications design company, came up with “copi.” It’s an abbreviated wordplay on “copious” — a reference to the booming populations of bighead, silver, grass and black carp in the U.S. heartland.

Anyway they're invading — so let's eat them.


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