"Publishers churn out partisan and hyperpartisan content because it pays to do so. Social media favors highly partisan content. It is shared more than mainstream news, and once shared, it is more likely to be clicked on. Deepening the ideological divide has become a lucrative business."
— Calling Bullshit: The Art of Skepticism in a Data-Driven World by Carl T. Bergstrom, Jevin D. West
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