These scientists want to make your brain enjoy broccoli
Neurogastronomy, an interdisciplinary field, brings together neuroscientists, chefs, food technologists, and agriculture professionals with the aim of deciphering the human brain and people’s behavior toward food. Neurogastronomists don’t want to engineer broccoli so it tastes better; they intend to rewire your brain into thinking broccoli tastes better.
I'm looking for the word, "hamburger."
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