Brands whose ads ended up on these sites includes not only major corporations like Pepsi, Verizon, and Marriott, but also companies directly and indirectly involved with the vaccination effort such as Walmart and Kroger, which are distributing COVID-19 vaccines at their retail stores; Pfizer, whose vaccine is on the market and which is running its own PSAs; and even the Centers for Disease Control and Prevention (CDC).
Digital “targeted” advertising directly helps spread misinformation.
From NewsGuard:
Of the 405 sites flagged by NewsGuard’s team for publishing COVID-19 misinformation, the vast majority—over 80%—were repeat offenders, meaning they had previously been flagged for publishing health misinformation.
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