10.30.2020

Nobody understands us, Facebook says

Thousands Of Biden’s Facebook Ads Are Stuck In Limbo

“We provided the same instructions to everyone, and found advertisers across the political spectrum and both Presidential campaigns were confused by our guidance…"

I've never looked to Facebook for guidance on anything, but still.

Meanwhile the phrase, "thousands of ads," is what Facebook and Google and web platforms in general are up to. That's targeted advertising. That's why you and your next door neighbor and the guy across the street could all be getting different ads from the same candidate at the same time on Facebook. If you like Chinese food, well that candidate is right with you on the pork fried rice, while if the guy across the street prefers pizza, hey, the thinner the crust the better. And none of you the wiser.

While Facebook's guidance may be confusing, its interests are clear.

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