9.29.2018

50 puts you on the ash heap of advertising (but what about all those pills?)

When ratings don't define success, more TV series are staying on the air longer - The Washington Post


"Ratings, tabulated by Nielsen to include DVR views on the same day, can be evaluated in various ways. But shows whose episodes regularly draw under 5 million viewers are often seen as struggling, especially if they're not disproportionately strong in the 18-to-49 demographic that advertisers care about."

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