"Facebook isn't just a company. It's a behemoth, with 2.1 billion monthly users, $40 billion in revenue and more than 25,000 employees worldwide."
ABC News: https://goo.gl/1oEzHQ
Ask yourself. How can a company that gives its service away for free be earning $40 billion a year?
The answer, of course, is, it can't. Facebook makes that kind of money because its service isn't "bringing people together," as Zuckerberg likes to say, its bringing people together and selling their information—some might say private information—to the highest bidder.
Zuckerberg now says that virtually all of Facebook's users have had their profile information scraped by a third party (or parties—my interpretation); "scraped" is preferred PR weasel-word for "stolen."
The business about the third party, of course, is just a way to avoid saying that's what Facebook does." For $40 billion a year.
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