Legal Sea Foods launches “Pescatarianism” ad campaign - Business - The Boston Globe
"Television advertisements, which begin airing next week, feature stock video of peaceful waves rolling onto a beach, high mountains, clouds, and a prairie with the sun beaming in the distance. A male voice-over says catch phrases like ‘In our book, gluttony isn’t a sin. It’s a commandment.’ The ads end with a call to become a pescatarian."
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