Noted by our Pacific Rim Bureau chief, from the Seattle Times:
Over-the-top enhancement plan is ripe for roasting | Ron Judd
"Clearly determined to make himself more synonymous with ‘roasting’ than a tipsy Dean Martin, established non-Seattleite Howard Schultz…the somewhat-ingenious peddler of the $5 coffee drink, announced a new plan to (literally) double the bucks in Starbucks with a new line of ‘Reserve’ beans and ‘Roasteries’ with all sorts of imaginary special qualities."
Headquartered as we are in a town with not just fewer than 42 but zero Starbucks outlets, we can only wonder at the magnificence of it all. Imagine:
“The half-again-more-costly magical brew will be roasted in Extraordinarily Special Supercalifragilistic machinery, then dispensed via copper pneumatic tubing…"
That ain’t just Joe.
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