Marvel's plan to make you watch its superheroes all year, every year | The Verge
"It’s not the fans Marvel has to worry about, many of whom have waited for years to see their favorite characters and story arcs on the big screen, but the average moviegoers, who won’t want to do homework on 20 movies worth of backstory just to be able to keep up with Avengers: Infinity War, Part 2 when its released in 2019."
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