BBC News - Unlikely hit app Yo is 'hacked' by students
"The app allows users to send a message saying "yo" to friends - and nothing else.…
"Despite the app's apparent pointlessness, it has quickly attracted hundreds of thousands of users. Mr Arbel said more than four million 'yo' messages had been sent."A service that sends a 'yo' to a user every time a goal is scored in the World Cup has already been launched - with other similar services planned."
(But let’s see what it does to the collective attention span.)
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