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"Morris B. Holbrook, who is the William T. Dillard Professor Emeritus of Business at Columbia University Business School, New York, has had 35-plus years of experience in teaching MBAs. This experience has enabled him, possibly prompted him, to author a new paper for the Journal of Macromarketing (December 2013, vol. 33, no. 4, pp. 369-385) entitled: ‘The Greedy Bastard’s Guide to Business’"
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