It's the on and on you have to keep your eye on

Acxiom, the Quiet Giant of Consumer Database Marketing - NYTimes.com

If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams — and on and on.

Quite unlike the NSA, these guys are not nuisanced by any Fourth Amendment monkey business and are happy to sell what they know to "just about any major company looking for insight into its customers," according to the New York Times (link above). And even if "any major company" does not include, say, Yemen (although it certainly might), well, how far do you trust Wells Fargo anyway? This, Bunky, is what finances all that nifty free stuff on the networks and most of the paid stuff too. Does the phrase "information economy" ring a bell?

(We don't track what you do here but Google, of which Blogger is part, does. One might consider taking measures although, just saying, it's undoubtedly way too late.) 

Now Twitter, which is looking to monitize its data (read, sell your butt) (and mine). (Although I like Twitter and, anyway, don't much care because I gave up on all this "privacy" years ago. Wouldn't mind taking a cut, though.)

Enough to make it possible the NSA server farm is the safest place your digital persona can be. At least when it leaks from there it's front-page news.