Nielsen study links Twitter chatter with TV ratings | Reuters
The privately-held microblogging company has long sought to convince large brand marketers that it is a potent, real-time ad-delivery platform that complements and augments the live television-viewing experience. Marketers on TV can simultaneously reach their audience through a "second screen" because Twitter users often watch TV while tweeting away on their phones, Twitter has previously argued.
…it doesn't make much sense to get deeply involved with a service that is actively working to screw itself up. OK, it's working to make money, but the way it's hoping to make money is by screwing itself up, becoming a torrent of commercial messages you can watch in tandem with that other torrent of commerical messages, TV. (Yes, grumpier than usual this morning.)
Anyway, I use Twitter as a sort of alternate news wire, and it does a pretty good job at being that.
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